Did you know one of the most cutting-edge places for technology is right up the road at your local electric cooperative?
While it may seem surprising to think of your electric co-op as a high-tech leader, it’s part of a way of doing business that has been finding new approaches to solving modern problems for nearly 100 years.
Electric co-ops were originally created to solve one of the most basic and complex of needs and desires — making light out of darkness.
That legacy still works today, and its why time is set aside each October to recognize National Co-op Month. It’s a reminder that business succeeds not just through competition, but also through cooperation.
Just as co-ops first brought electricity to unserved rural areas nearly a century ago, today many of them are working to bring high-speed internet service to their local Mississippi communities.
In the early part of the last century, America’s cities were being transformed by this new thing called electricity. But outside the municipal boundaries, people could only look with envy at the glow from over the horizon. Setting poles and stringing power lines miles outside of town for one or two customers was deemed too expensive.
Luckily, go-getters in America’s rural communities believed they could solve the problems that kept the power companies from connecting them to modern society.
They called their friends and neighbors together and started forming their own utilities. They were community-based organizations, democratically-run, not-for-profit businesses called cooperatives. Today, there are more than 900 electric co-ops in the U.S. In Mississippi, there are 25 electric cooperatives that distribute power to more 1.8 million people via service to more than 820,000 meters around the state.
It wasn’t easy, especially at first. They got a huge boost when, after getting the attention of some key politicians, the federal government created the Rural Electrification Administration (REA). The REA made loans available, helping finance expensive utility construction. It provided technical consulting, developing engineering techniques to carry electricity longer distances. The agency drew up model co-op bylaws and even went on the road with tent shows to demonstrate how to use the latest conveniences like electric ovens and washing machines.
But the biggest innovation is simply the co-op itself, and the notion of a utility with only one mission — to make life better for its members, who are also its customers.
Electric co-ops didn’t spring from a national directive or organization. They are truly homegrown products of what local people wanted for their community. In fact, America’s first rural cooperative was hatched right here in Mississippi. The idea was born in the back room of a furniture store in Corinth. Members of the community partnered with the Tennessee Valley Authority — who just started producing cheap hydroelectric power — and began the Alcorn County Electric Power Association. The first power pole was raised on the ACE Power system in 1934.
Although the formation of the REA in 1935 helped smooth the way forward, it was local community initiatives over the next three decades that finally brought electric service to nearly everyone.
The story of electric co-ops is of a true grassroots movement of unique, homegrown organizations. The one characteristic that applies to all of them is that they care for and listen to the local members they serve.
We hope you enjoy the October issue.
